Supplier Negotiation
Read the questions below, then press Play (about 80 seconds).
1. What price had Hannah's company budgeted for?
2. How does Raj justify the price increase?
3. Why can't Hannah commit to twelve thousand units immediately?
4. Which negotiation technique does Raj use when he rejects 10,000 units at $22?
Read the transcript of this part
Try listening first, then use the text to check what you heard. Audio uses a computer-generated voice.
Hannah: Thanks for joining, Raj. I'll be upfront: we'd like to continue working with you, but your new quote of twenty-four dollars a unit is well above what we'd budgeted for. We were expecting something closer to twenty. Raj: I appreciate the honesty. The increase reflects our costs, though — packaging alone has gone up nearly fifteen percent since last spring. Hannah: I understand that, and I'm not asking you to absorb all of it. But a twenty percent jump in one go is hard for us to justify internally. Is there any flexibility if we look at volume? Raj: Possibly. What kind of volume are we talking about? Hannah: Last year we ordered around eight thousand units. This year, if the new product line goes ahead, we'd be looking at twelve to fifteen thousand. Raj: If you could commit to twelve thousand as a minimum, I could probably come down to twenty-two. Hannah: That's movement, and I appreciate it. The difficulty is that I can't guarantee the new line until the board meets in June. What if we signed for ten thousand now, with an option to increase? Raj: Ten thousand at twenty-two doesn't really work for us.